To relaunch MUSIC we created a global visual language and a new campaign using the music note from the app icon. Each note will celebrate the talent, exclusive content, and diverse musical moments from across MUSIC, by symbolizing a gateway to music discovery for music fans, wherever they may be listening.
We launched this visual language and kicked off the campaign with a 30-second ad called “Anthem.” Each frame is a tribute to artists like Metallica, Kendrick Lamar, Lorde, Sia, Drake, Dr. Dre, Travis Scott, Flume, FKA Twigs and Sam Smith. All are designed around the brand’s music-note icon.
“Anthem” was followed by a series of artist content experiences that kicked off with Sam Smith, who will debut his personal Note alongside a new album and documentary.