“ Apple stars at giant tech conference CES without actually being there”
— The Washington Post
When we received the brief to create the product reveal films for iPhone XS and XS Max, we looked for ways to play with the illusion of one phone turning into two, through a series of simple hand movements. The spot was practically shot.
To relaunch MUSIC we created a global visual language and a new campaign using the music note from the app icon. Each note will celebrate the talent, exclusive content, and diverse musical moments from across MUSIC, by symbolizing a gateway to music discovery for music fans, wherever they may be listening.
We launched this visual language and kicked off the campaign with a 30-second ad called “Anthem.” Each frame is a tribute to artists like Metallica, Kendrick Lamar, Lorde, Sia, Drake, Dr. Dre, Travis Scott, Flume, FKA Twigs and Sam Smith. All are designed around the brand’s music-note icon.
“Anthem” was followed by a series of artist content experiences that kicked off with Sam Smith, who will debut his personal Note alongside a new album and documentary.
When we received the brief to create irrational lust for the iPhone 8 (PRODUCT)RED Special Edition we looked for ways in which we could see the device in a new light. Literally. Red light.
We set out to push the boundaries of product-driven campaigns by bringing an iconic and fresh look + feel that would set us apart. This was accomplished by combining tight product crops, light patterns, a killer song and of course, the color RED.
This campaign was visually inspired by test patterns indicating a disruption of TV service and it signaled Apple TV’s disruption of the entertainment landscape. The color bars were updated with the color scheme of early Apple logos. Phase one covered major cities with bold color bar outdoor boards with the addition of the Apple TV logo. Phase two refreshed billboards and street level with color bars containing glimpses of Apple TV content including The Simpsons, Inside Out, Crossy Road, NBA and more. The Apple TV color bar campaign brought the grey urban landscape to life with color wherever they appeared.
Cannes Lions 2016 Outdoor Integrated — Silver Lion
Epica Awards 2016 Personal Electronics & Devices — Bronze
To launch MUSIC platform, we created a dynamic visual identity and a new campaign using iconic black & white imagery of the artists and a bespoke logo system. Each iteration of the MUSIC logo celebrates the genre of music for each artist. Each spot is designed to showcase the essence of the musician, in the purest and most iconic fashion.
Gaga Constellation is an installation created as a part of Lady's Gaga Holiday Workshop at Barneys New York. We ask users to tweet their holiday wishes into the constellation by using #gagastars. Tweets selected by Nicola Formichetti appear instantly in the window.
This project was a collaboration of Nicola Formichetti, Tim Richardson, A White Label Product , The Mill, and The Science Project. The interactive experience was created in collaboration with The Science Project and Moving Image & Content.
This campaign was conceived to celebrate the power of the camera on the iPhone 7, by tasking 22 everyday iPhone photographers across 15 cities in 6 continents canvassed the globe with documenting a night — November 5, 2016 — in the life of planet earth.
From Arctic ice caves and Indonesian volcanoes, to the clubs of Johannesburg and rooftops of Shanghai the series captures an assortment of people, places and things. using the low-light camera on iPhone 7.
The new iPad Pro is quite a capable machine. So capable in fact, we think it just might be your next computer. This campaign showcases the incredible ways the new iPad Pro works unlike any computer you've ever had before.
We created a clean look & feel for this campaign that allows the product design to stand out in the most iconic way. We wanted to show the beautiful interaction between the iPadPro and the Apple Pencil in a dance like fashion.
At the same time we wanted to showcase the multimedia notes you can take by using these two products.
Concept / art direction / design for USPS's booth for SXSW in Austin featuring a free swag drop-off for visitors and artwork to set up the launch of the new Jimi Hendrix tribute stamp.
Creative Directors: Josh Greenspan + Zack Holliday
McCann New York
Funktional Technologies is a brand specialized in sound recording. Their main product, The Funktional Technologies Chocolate Box is a 2U analog & digital professional audio device. It incorporates two Cadac “K” type analog input modules. The modules are in their complete original form. Microphone preamp, equalizer, auxes, PFL.