This campaign was visually inspired by test patterns indicating a disruption of TV service and it signaled Apple TV’s disruption of the entertainment landscape. The color bars were updated with the color scheme of early Apple logos. Phase one covered major cities with bold color bar outdoor boards with the addition of the Apple TV logo. Phase two refreshed billboards and street level with color bars containing glimpses of Apple TV content including The Simpsons, Inside Out, Crossy Road, NBA and more. The Apple TV color bar campaign brought the grey urban landscape to life with color wherever they appeared.
Cannes Lions 2016 Outdoor Integrated — Silver Lion
Epica Awards 2016 Personal Electronics & Devices — Bronze